Hello I am working on a Marketing plan with my Classmates we are Team 1 CateringI need parts 4 and 5 complete This is the assignment Class,Most of the assignment is done but the last part isnt complet

The Business

Business name: Top Choice Catering

Business structure: General Partnership

Business location: 217 Hayes Street, Fayetteville, North Carolina 28301

Date established: November 2017

Business owners: Cathy Graham, Lana Harrington, Leandra Denson, Travis Alston, Willie Murphy

Relevant owner experience: Ownership has combined experience of over 60 years in the food service field, including warehousing and distribution of subsistence. Major achievements and awards including winners of the Philip A. Connelly Award in Food Service, and American Culinary Federation Award winners.

Products/services: We specialize in off-site catering featuring an American Cuisine menu. We anticipate a market-share or demand of at least 10 percent to 20 percent of the market.

The Future

Mission Statement: Our goal is to provide our customers with the ultimate dining experience at their chosen location in the city of Fayetteville, and surrounding area; with our diverse menu, quality food, awesome presentation, excellent service, and a professional staff-all striving to manifest the perfect event!

Vision: Our vision at Top Choice Catering is to provide a professional event from start to finish. Whether an intimate affair or the biggest of bashes, our team treats every person like family.

Goals/objectives: Our Company is fast becoming one of the leading caterers in Fayetteville, mainly because we offer unlimited services; anything from pancakes breakfasts at churches to prime ribs dinners at large non-profit events. Our future goal is to be the one of the largest catering services in North Carolina by increasing our sales 5% annually. We plan to meet this goal by employing aggressive advertisements and giving customers exactly what they want.

The Market

Target market: Top Choice Catering is providing service to the general population; however, we do plan to go after that “social circle” that have continuous social obligations. The goal is to show them that we can do it most better at a reasonable rate.

Marketing Strategy/product/service

We have the capable of deploying last-minute to any location in North Carolina, while keeping our rates for services competitive with other caterers in the areas.

Besides offering top-notch services at a reasonable rate, we also offer a list of available supporting equipment that’s designed to support any event. Whenever the need-let us worry about it. We can also advisement the event and provide publishing needs.

The Finances

Our projected sales forecast for our first year of business is approximately $500,000. We anticipated $1 million up-front funds. Out of the up-front funds, $500,000 was provided by the partners, and the remaining is being provided by BB&T.