Hello I am working on a Marketing plan with my Classmates we are Team 1 CateringI need parts 4 and 5 complete This is the assignment Class,Most of the assignment is done but the last part isnt complet

Strengths

Weaknesses

1. Over 60 years of experience in food service operations.

2. Focused on establishing an aggressive marketing campaign with clear goals and objectives.

3. A strong partnership-base with other vendors in the area.

4. Offer a list of available supporting equipment that’s designed to support any event.

5. Have the capability of deploying anywhere in N.C. to support any event.

6. Offer American Cuisine featuring a very diverse menu.

1. Limited funds to sustain our first year of operations.

2. Competition with other caters in the immediate area.

3. Our products and services are already being offered in the market.

4. Our current online presence is weak.

5. As the business grows, our current location may be inadequate to sustain operations.

6. High seasonal dependency for most parts of the sector.

Opportunities

Threats

1. Service is the most prominent competitive advantage we have. Top-notch service at a reasonable rate with a professional staff-all striving to manifest the perfect event.

2. Able to offer unique products and services that meet or exceed customer’s expectations.

3. Organizing events in season beginning and ending

4. Location is prime for visitors attending semi-professional baseball games downtown.

5. Opportunity to acquire more capital as the business expands.

6. Continued opportunity for online expansion.

1. Increase in support items can drive up prices.

2. Intense competition between competitors can drive down prices.

3. Change in the customer's needs and desires affecting sustainability.

4. Lack of skilled workers jeopardizing the quality of the product.

5. High competing catering located nearby which could be a threat, possible rising prices certain foods (Shrimps and other Seafood dish market by increasing the costs due to the fact of shipment).

S.W.O.T

Weakness/threat

Activity to address weakness/threat

Activity completion date

Limited funds to sustain the first year

increase business making it possible to get additional funds.

November 2018

Our products and services are already being offered in the market.

Change the menu, if required.

June 2018

Intense competition between competitors can drive down prices.

Continue to provide excellent product and service at reasonable prices.

November 2018

As the business grows, our current location may be inadequate to sustain operations.

If business continues to grow, look for a location that can handle expansion.

December 2018

Product/Services

Description

Price

Top Choice Catering no party is too big or too small for us

American Cuisine Menu

Supplying the customer, the event they dream of

Complete customer-driven menu

Based on the customer’s needs and wants

Based on the customer’s needs

Job Title

Name

Responsibilities

Marketing/Sales Manager

Catering Manager

Executive Banquet Chef

Catering Sous Chef

Lana Harrington

Willie Murphy

Travis Alston

Leandra Denson

Cathy Graham

Accomplishes business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff.

The Catering Manager for Top Choice serves as the face of the brand – providing leadership to our operations. He is responsible for business development and is expected to deliver and ensure profitability, manage and motivate staff and resources, service standards and the guest experience.

Our Executive Banquet Chef can balance being creative while ensuring the delivery of standard menu items. He provide the training, coaching and leadership to the kitchen staff, as well as work with other managers to ensure a successful overall operation and an excellent experience for both guests and staff.

The Catering Sous Chef works alongside the Executive Banquet Chef to manage daily kitchen activities; including food preparation, management of staff, ensuring food quality freshness and safety, the execution of tastings and monitoring and ordering food items.

The Catering Sales Manager work one-on-one with our clients right from the start to plan their weddings, social events, bar and bat mitzvahs, as well corporate events and fundraisers at a variety of unique and unusual event venues and locations in Fayetteville and beyond.