Hello I am working on a Marketing plan with my Classmates we are Team 1 CateringI need parts 4 and 5 complete This is the assignment Class,Most of the assignment is done but the last part isnt complet
Environmental/Industry Analysis
Fayetteville has large population with higher younger generation. The population rise leads to
more employment and people have more money to spend. The youths of Fayetteville are more
health conscious and constantly looking for healthy foods. The Fayetteville economy is quite
stable and should stay that way for the foreseeing future.
Like health care, the food industry has grown in the area, and there’s no visible end to it for
now. There are real potentials for our business to succeed and thrive in this environment because
of our views on quality foods and services provided. The lone factor that would affect the market
place is a reduction of soldiers on Fort Bragg, which is hardly unlikely.
Marketing Strategy
| Marketing activity/milestones | Person responsible | Date of expected completion | Cost ($) | Success Indicator |
| Marketing events, print media, website design, social media, mail-out, and branding | Lara Harrington | April 2018 | 20,000 | Incoming inquiries/comments |
| On-line advertising, publication, giveaways | Lara Harrington | May 2018 | 20,000 | Website operating, and pubs distributed |
| Media release | Lara Harrington | June 2018 | 10,000 | Feedback for potential customers |
Advertising and Sales
Advertising and promotional strategy
| Planned promotion/advertising type | Promotional strategy | Expected business improvement | Cost ($) | Target date |
| Catering marketing event (free samples) | Purpose is to introduce our business to the community. | We expect customers to enjoy the food and want more. | 5,000 | 25 Apr 18 |
| Customer giveaways | By giving away t-shirts, it will increase our presence. | More customers are aware of what we do and where we are. | 6,000 | 29 May 18 |
| Radio or T.V. Interview | Designed to increase our presence in the community. | Constant advertisements should increase business opportunities | 1,000 | June 2018 |
