You need to conduct a situational analysis, perform a SWOT analysis, identify appropriate target markets, develop appropriate corporate strategies and implement a company’s marketing plan. The followi

Tittle:

MARKETING STRATEGY PLAN FOR PROTON HOLDINGS BERHAD

Must follow the Table of Contents

1.0 Executive Summary

2.0 External Environmental Scanning

2 2.1 Past Success and Current Challenges

2 2.2 SWOT Analysis

3 2.3 Porter’s Five Forces

4 2.4 The Ansoff Matrix

5 2.5 Competitive Analysis and Advantage

6 2.6 Industry Analysis

3.0 Internal Environmental Scanning

3.1 Partners

3.2 Organization and Employees

3.3 Product Offerings

4.0 Strategy Formulation

4.1 Strategy Hierarchy Plan

4.2 Mission

4.3 Objectives

4.4 Strategies

4.5 Policy and Certifications

5.0 Strategy Implementation

5.1 Marketing Plan

5.2 Marketing Program

5.3 Financial Projections

5.3.1 Sales Forecast

5.3.2 Expenses Budget

5.3.3 Income Projections

5.3.4 Breakeven Analysis

6.0 Evaluations and Controls

6.1 Key Performance Indicators (KPIs)

6.2 Actual Results

6.3 Risks

7.0 Conclusion

8.0 References

You need to conduct a situational analysis, perform a SWOT analysis, identify appropriate target markets, develop appropriate corporate strategies and implement a company’s marketing plan