You need to conduct a situational analysis, perform a SWOT analysis, identify appropriate target markets, develop appropriate corporate strategies and implement a company’s marketing plan. The followi

You need to conduct a situational analysis, perform a SWOT analysis, identify appropriate target markets, develop appropriate corporate strategies and implement a company’s marketing plan.

The following points are important for this project:

• Focus on the Malaysian market; do not write a report which discusses a company not based and active in Malaysia.
• Within the context of this assignment, the term product refers to tangible products/services.

Tittle:  

MARKETING STRATEGY PLAN FOR PROTON HOLDINGS BERHAD

*Please see the appendix for a guide to answering the question