RESEARCH PAPER - WEIGHTAGE- 12% of grade The main goal for this assignment is that students gain an in-depth understanding about an emerging topic in Marketing. Each student will conduct in-depth re

Impacts of Branding in attaining final decisions in the food industry

Business enterprises are established with the sole purpose of making a profit from the service and products provided to satisfy customers. The branding of these services and products creates value for customers. The business operations impact the organization, the environment, and the people. Today, managers, business owners, and organizations are becoming interested in sustainability as a business strategy to drive change and success. Business owners are not solely focused on making profits anymore but are also focused on the organization's performance level socially and environmentally. Organizations are now concerned with the sustainability of their operations. The food industry is comprised of four main objectives, they include; ensuring safety, customers deriving satisfaction, offering product information and the continuance of commercial viability (Mettler, 1986). According to (Gutierrez-Cruz, 2021) the food industry amounts to $8.9 million in 2021 and is expected to rise 4.50 between 2021 and 20216. With the largest segment from the snacks and confectionery division. 40% of consumers now go out of their way to purchase from companies that align with their beliefs of reducing negative environmental impacts and includes environmental stewardship (Magnani, 2021). This makes it important for other companies within this industry to adopt to these sustainability plans to gain environmental goals. Issues like income, occupation, culture, and disability constitute to the social and economic challenges in the food industry. Organizations are required to function in a sustainable fashion,

References

Mettler AE. The role of the food industry. Acta Paediatr Scand Suppl. 1986;323:84-95. doi: 10.1111/j.1651-2227.1986.tb10354.x. PMID: 3463120.