RESEARCH PAPER - WEIGHTAGE- 12% of grade The main goal for this assignment is that students gain an in-depth understanding about an emerging topic in Marketing. Each student will conduct in-depth re

RESEARCH PAPER - WEIGHTAGE- 12% of grade 

The main goal for this assignment is that students gain an in-depth understanding about an emerging topic in Marketing.

 Each student will conduct in-depth research on the topic and write the research paper.

The theme for research is: Marketing/ Branding Initiatives that balance People, Planet and Profits

Please note that a theme has been provided. It is not a topic. You can consider a specific marketing problem under this broad theme. 

Important Suggestions:

1) This is a very broad theme. It is important that you select a narrow area of research under this

broad theme for better output.

2) Please review resource links provided below to help you understand how to write research

papers. Link 2 is a particularly useful guide.

This assignment is worth 12 % of your final grade.

Instructions

1)    You may consider organizing the research paper as follows:

• Introduction

· Relevance of the topic

• Objective of the Research/ Research Questions

• Discussion (organize in appropriate sub sections)

• Conclusions

2)    The suggested word limit is 1800-2500 words.

3) Must use external academic (these include research journals; consider using your library) and

relevant non-academic references. Provide in-text citations and should provide references in

APA format.

Resources to learn more about organizing a Research Paper:

1) https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper2009.pdf 

2) https://library.ufv.ca/research-help-guides/assignment-planner/research-paper-planner/ 

3) https://cnc.bc.ca/services/library/tutorials-help/research-paper