Health care consumers receive various communications about different health care options. Health care managers must know how health care organizations use technology to interact with consumers and how

HCS/490 v12

External Influences on Consumer Choices Worksheet Health care consumers receive various communications about different health care options. Health care managers must know how health care organizations use technology to interact with consumers and how 1

Instructions

In this 2-part assignment, you will research managed care health insurance plans to determine what impact social media and other external influences have on consumer behaviors.

Research the different managed care insurance plans by reviewing various health care organizations or resources (e.g., Kaiser as an HMO).

Consider within your research who might access the health care systems. For example, what is their age, generation, socioeconomic status, military/veteran classification, and health care insurance plans?

Complete Part 1 and Part 2 using the provided instructions.

Cite 2 peer-reviewed, scholarly, or similar references to support both parts of your assignment.

Format your references according to APA guidelines.

Part 1: Managed Care Advantages and Disadvantages

List 2 advantages and 2 disadvantages of health maintenance organizations (HMOs), preferred provider organization (PPOs), and point of services (POSs) in the Managed Care Advantages and Disadvantages Table.

Managed Care Advantages and Disadvantages Table

	HMO	PPO	POS
2 Advantages	Provide 2 advantages.	Provide 2 advantages.	Provide 2 advantages.
2 Disadvantages	Provide 2 disadvantages.	Provide 2 disadvantages.	Provide 2 disadvantages.

Part 2: Consumer Impact

Write a 90- to 175-word response to each the following prompts. Consider the information you listed in the Part 1 Managed Care Advantages and Disadvantages Table, what you know about consumer behavior, and the importance of innovation in health care in your responses.

When choosing the most appropriate managed care health insurance plans, explain the impact media and social networking have on consumers. Consider the positive and negative impacts.
Enter your response.

Describe how branding, marketing, and communication, including innovations in those areas, influence a consumer’s choice when considering an appropriate managed care health insurance plan. Consider positive and negative influences.

Enter your response.

Explain how communication and education to consumers differ by generation when marketing managed care health insurance plans. Consider why it is important to communicate and educate differently across generations.

Enter your response.