Health care consumers receive various communications about different health care options. Health care managers must know how health care organizations use technology to interact with consumers and how

Health care consumers receive various communications about different health care options. Health care managers must know how health care organizations use technology to interact with consumers and how those technologies compare. To use your skills for innovation to connect with your consumers, it is important you understand consumer demographics to be able to determine the positive or negative impact media, social networks, branding, marketing, and communication play in health care consumer choices.