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MKT4210 Strategic Marketing

Grading Rubric – Case Assignment

During the term, students will discuss four case studies in the class pertaining to various aspects of marketing management. You need to choose two of these cases and submit responses to the discussion questions prior to the session starts.

The format for the submission will be up to 2 pages, 1-inch margins, single spaces, Calibri 11 font in Microsoft Word. Points are given for pith and not prose.

For the first submission, you need to choose between Ooredoo or Unilever case. Depending on which one you choose, the submission must be the night before i.e.

• Ooredoo: Tues, Sep-17

• Unilever: Tues, Oct-01

For the second assignment, choose between the Divami or Sephora cases, or Depp v. Heard series. The submission must be the night before, except for the series which is due earlier i.e.

• Divami: Tues, Oct-29

• Sephora: Tues, Nov-05

• Depp v. Heard series: Tues, Nov-05

The cases have assigned questions assigned, that the analysis should attempt to answer.

Grading Matrix

** within reason – shouldn’t be too creative

*If the solution is innovative enough