sephora How should Bornstein spend the additional $1 million for digital marketing activities?Devise a Digital Marketing Strategy for Sephora.Tip 1: Remember the importance of situation analysis, ak

sephora 

• How should Bornstein spend the additional $1 million for digital marketing activities?
• Devise a Digital Marketing Strategy for Sephora.

Tip 1: Remember the importance of  situation analysis, aka the 5Cs (company, customers, competitors, collaborators, and the emerging digital retail context).

Tip 2: Look into an advertising strategy framework and try to apply it 

https://www.mediafire.com/file/dnnkr28rhjha3sr/388fbdad-1eb4-4b01-8ab3-28bc34c8a9f9.pdf/file

i have loaded file where the case study there is file attached with link need to follow the gradimg rubric