Global Marketing assignment

Assignment 1 Case Study – Foreign exchange rates Due: Friday Week 4 – July 17 2015 – 5pm Length: approximately 1000 words +/ – 20% Weighting: 20% CASE STUDY Foreign exchange rates Country Currency (per U.S. Dollar, February 22 2011) Rate Argentina Peso 4.0230 Brazil Reais 1.6690 Britain Pound 0.6181 Canada Dollar 0.9842 China Renminbi 6.5776 India Rupee 44.8600 Indonesia Rupiah 8,865.00 Japan Yen 83.0590 Mexico Peso 12.0851 Philippines Peso 43.6049 Russia Ruble 29.2303 South Africa Rand 7.1728 South Korea Won 1,126.83 Switzerland Franc 0.9488 Turkey Lira 1.5988 Questions 1. Find the latest quotations for these currencies. (The Wall Street Journal is a convenient source as is the universal currency converter on Google or http://www.oanda.com .) 5 marks. 2. Calculate the approximate changes in the value of these currencies. Show the increase or decrease vis -à-vis the US dollar. 5 marks. 3. Why have these changes occurred? (Give a general explanation.) 5 marks. 4. What are so me of the implications for international marketing of changing exchange rates? 5 marks. Marking criteria The marks will be weighted in accordance with the above elements. General marking criteria are:  extent and quality of research  depth and originality of analysis  presentation (use of visuals and summary tables). Please just answer the questions (structured with headings/subheadings) and provide a list of references. Be sure to acknowledge all sources in -text (Harvard -style referencing, please). Marks will be deducted for poor referencing.