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QUESTION

Global Marketing assignment

Question1: Intro - relationship between global marketing and FONEX

Question2: Draw table ( i will give)  - the date of currency is important.

+ define apprecition / depreciation.

+ give example

question3: at least 4 reasons (reference from economics textbook)

- Define balance of payment - Relationship between BOP and Appreciation/ Deppreciation (A/D)

- Research table of 2 countries (A/D) . ( Japan vs USA or China vs USA )

- Inflation rate

- Interest rate

Question4: Marketing implication (using 4Ps)

-Price: explain grey trade and credit terms

-Product: affect features/ designs by purchasing power

- Place: where to produce?

- Promotion: related to Price.

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