unit 6

You are a direct marketing consultant. Read SEO Case Study: Cinema Site starting on page 88 of the textbook. Based on what you read in the Case Study and what you learned in this unit, develop an iDirect Mobile Marketing Campaign for this online movie ticket sales destination. Incorporate at least four tactical considerations (goals) for your campaign. Identify and describe the specific marketing tactics you propose to use to accomplish your goals. The audience for your paper is the CEO of Cinema Direct. Your paper must be at least two pages in length, in APA format, and include a references page with at least two references in addition to the two pages of content. 

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