StudyDaddy Marketing 1. What lessons does P&G’s mishap with SK-II in China inspire for advertisers in China? 2. Did P&G handle the SK-II case correctly? What would you recommend to P&G China for the marketing of its SK-II product line?

1. What lessons does P&G’s mishap with SK-II in China inspire for advertisers in China? 2. Did P&G handle the SK-II case correctly? What would you recommend to P&G China for the marketing of its SK-II product line?

International Marketing Communications (7SSMM 514): Case 1 / 2

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(Hereafter, use Times New Roman, 12 points, 2.5 cm margins in all sides, with single spacing throughout the report. No references required. The structure or organisation is flexible and up to you!)


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