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QUESTION
1. What lessons does P&G’s mishap with SK-II in China inspire for advertisers in China? 2. Did P&G handle the SK-II case correctly? What would you recommend to P&G China for the marketing of its SK-II product line?
Reading the case and answer two questions with right format in one page(Template has been attached).
1. What lessons does P&G’s mishap with SK-II in China inspire for advertisers in China?
2. Did P&G handle the SK-II case correctly? What would you recommend to P&G China for the marketing of its SK-II product line?
