Communication and Management IP 5

4

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American Intercontinental University

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MKT 660 -International Marketing

Unit 5 Individual Project

Date of Submission

Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

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Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Airbus: Provide a Summary of its Product Development Strategy

Use articles from the library’s full-text databases and the companies’ websites.

Boeing: Provide a Summary of its Product Development Strategy

Use articles from the library’s full-text databases and the companies’ websites.

Strategies Compared: Airbus and Boeing

Use articles from the library’s full-text databases and the companies’ websites.

Competition in High-Speed Jet Liners

Use articles from the library’s full-text databases and the companies’ websites.

How Airbus can Spread Risks Inherent in its Ventures

Use articles from the library’s full-text databases and the companies’ websites.

Conclusion

Add some concluding remarks-can be a sentence or two.

NOTE:

• If you are not at the end of page 7 with content, your paper is too short (if you used graphs or charts, your paper should be longer)

• Do not insert extra spaces between paragraphs to make your paper appear longer.

• If you are beyond page 10 with content, your paper is too LONG. Do not change the font or margins to make the paper appear shorter or longer

References

NOTE: The reference list starts on a new page after your conclusion.

For help with formatting citations and references using rules outlined in the APA Manual’s 6th Edition, please check out this site.