Communication and Management IP 5

5 PAGES APA STYLE

DUE in 24 hr

Evaluate marketing strategies of multinational corporations.

Describe some of the basic issues involved in developing and executing an international marketing strategy.

Research articles on the two companies linked below. Use the companies’ Web sites and the Library’s full-text databases to perform this research. Use this information to answer the questions below. 

The two companies you must research are linked here:

Airbus:  http://www.airbus.com/  Boeing:  http://www.boeing.com/ Answer the following questions:

1. Provide a summary of their product development strategy. 
2. How does Airbus' strategy compare with Boeing's? 
3. Who else is competing for the high-speed jet liner? 
4. How can Airbus spread some of the risks inherent in their ventures? 

Your report MUST include a reference list. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper. Please submit your assignment using the attached APA formatted template.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reference

Cateora, P. R., & Graham, J. L. (2005). International marketing (12th ed.). New York, NY: McGraw-Hill.