Strategy & Positioning

Select a new product or service that will be launched by either an existing organization or one you will create. You may seek your instructor's guidance on the company and product selected but it is not required to obtain your instructor's approval of your product or service before beginning this project.

Complete the following assignment using the "Strategy and Positioning Analysis" template.

Develop a 2,100-word analysis explaining the following headings:

• Describe the organization's background, industry, and product or service 
• Describe, in detail, the product or service.
• Prepare the SWOT analysis of the organization and offering.
• Explain a competitive analysis of the organization and offering.
• Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
• Identify the needs that cause your target market to buy.
• Create a written positioning statement that identifies:
  • Your organization's product/service
  • Your target market
  • How your product solves the target market's needs
  • What makes your organization different from its competition

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.  

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment

We have chosen the new Samsung SMART TV applications:

You only need to complete the following:

* SWOT analysis 

* Description of the product and services 

Please complete those two areas and include refrences frrom the UOP library and or 1 secondary resource. This must be completed by 02/05/2017 at 3pm est