Mkt Essay for Bill Tutor

Unit Two Case Analysis

Read the Case 2.2 Baskin- Robbins: Can It Bask in the Good Ole Days? ***Article Attached***

Write a 2.5 Paper in APA format (Not including abstract and conclusion)

12 point Times New Roman font

Please cite the sources within the essay, and use the sources in the article. Will need at least 1-2 other sources to support your argument.

Below is a recommended outline.

1. Cover Page (See APA Sample paper)

2. Introduction a. A thesis statement

b. Purpose of paper

c. Overview of paper

3. Body a. Assume Kimmel decides to conduct a study to address the marketing research problem, describe what research design should be adopted? Relate the different phases of the research design to specific aspects of the marketing research problem.

b. Define what kind of secondary and syndicated data would be helpful in addressing the issue of changing the brand logo. What is the role played by such data?

c. Discuss the criteria to evaluate the usefulness of applying the secondary data to addressing the market research problem.

4. Conclusion – Summary of main points a. Lessons Learned and Recommendations

5. References – List the references you cited in the text of your paper according to APA format.