Extended marketing strategy that will help Green Kinetic Ltd. Successfully. (ArkansasWriter)

Green Kinetic Ltd.

MMK101 Assessment 1.

Market Environment Analysis.

Student Name: Ahmad Mohamad Abdallah

Student Number: 217375759

The Energy Industry, and its development in Australia: 2

Relevant factors for Green Kinetic Ltd. 3

Reference List: 5

Over the years, the energy industry has used fossil fuels as a main source for generating energy into many needed forms such as electricity, but that has raised the production of gases which absorb heat and radiations. Therefore, the need for supplying energy without producing polluting products has become a crucial topic worldwide. Dahal, Nadarajah (2016) state that we have plentiful renewable resources such as wind and solar which we still use and are planning on developing them. Countries acknowledged the importance of renewable energy resources, and in 2013, 144 countries contributed to this movement, and the total investment in 2012 was $244 billion(Hua, Oliphant, Hu 2016). The Australian government approached the issue by starting the Renewable Energy Target(RET) movement to ensure that almost quarter of Australia’s electricity is from renewable resources. They also lead organizations such as Clean Energy Regulator(CER), and non-government organizations the renewable energy movement such as Australian PV Institute(APVI) (Hua, Oliphant, Hu 2016). Green Kinetic Ltd. offers people a better approach about renewable energy by using their new product through the movement of individuals. Its relatively small, easy to use, has a simple concept, and it encourages human activity, unlike many other competing organizations.

For any company, there are internal and external factors which have an impact on them. The internal factors make up a company’s microenvironment which is based on the communication and promotion within the company and its surrounding environment. The external factors make up the company’s macroenvironment which is based on a wider view of what creates success for a company, or what are the guarantees for its success. (Armstrong et al. 2015, pp. 72-75).

Green Kinetic Ltd. Microenvironment factors:

1. Customers: It is essential for customers to be satisfied with the price and quality of the product, whether it fulfils their needs, or supports their ideas or beliefs, and whether it can encourage them in improving the product (Yiling 2016). Satisfaction of a customer can be linked with promotion of the product in a customer base environment, so it increases the product sales, and the life spam of the product, gaining customer loyalty, and decreasing the cost for advertisements (Yiling 2016). Also encouraging participation in improving the product, with surveys, or online reviews etc. and that creates a good link between customers and providers. (Woojung, Taylor 2016).

2. Intermediaries: For a modern product like ours, it is important to have intermediaries that can promote the technology and purpose of it. Intermediaries aim to relieve both parties, buyers and sellers, by combining them to attain profits and reduce numbers and money complications as well as being a linkage for clients and providers, therefore, building a trusty relationship. (Lobel, Paulowitsch, Schuppan 2016).

Green Kinetic Ltd. Macroenvironment factors:

1. Technological: A new product must fuse with advanced technology because it creates customer interest, and a swift growth for the product by harmonizing the company with technology for a product to be outputted in a profitable manner (Jonathan, George 2017). Technology is the way we shape our products, so it’s vital.

2. Natural: Green Kinetic supports many of the natural environmental factors since it encourages energy sustainability. Companies that have good environmental policies tend to connect with more groups and organizations. (Dibrell, Craig, Hansen 2011). Environmental policies are based on, how the company implements environmental activities, their uniqueness, as well as unique communication, globally. (Christmann 2004).

1. Armstrong, G, Adam, S, Denize, S, Kotler, P 2015, Principles of Marketing, Pearson Australia, Melbourne, VIC.

2. Christmaan, P 2004, ‘MULTINATIONAL COMPANIES AND THE NATURAL ENVIRONMENT: DETERMINANTS OF GLOBAL ENVIRONMENTAL POLICY STANDARDIZATION’, Academy of Management Journal, vol. 47, no. 5, pp. 747-760, 10.2307/20159616.

3. Dahal, S, Nadarajah, M 2016, ‘Renewable energy development in Australia: Regulatory to technical challenges’, Power and Energy Engineering Conference (APPEEC), 2-15 IEEE PES Asia- Pacific, IEEE Computer Society, Brisbane, QLD, pp. 1-5, http://dx.doi.org/10.1109/APPEEC.2015.7381033

4. Dibrell, C, Craig, J, Hansen, E 2011, ‘Natural Environment, Market Orientation, and Firm Innovativeness: An Organizational Life Cycle Perspective’, Journal of Small Business Management, vol. 49, no. 3, pp. 467-489, 10.1111/j.1540-627X.2011.00333.x

5. Hua, Y, Oliphant, M, Hu, E 2016, ‘Development of renewable energy in Australia and China: A comparison of policies and status’, Renewable Energy, vol. 85, pp. 1044-1051, http://dx.doi.org/10.1016/j.renene.2015.07.060

6. Jonathan, L, George, S 2017, ‘Technology, Innovation, Entrepreneurship and The Small Business—Technology and Innovation in Small Business’, Journal of Small Business Management, vol. 55, no. 2, pp. 196-199, 10.1111/jsbm.12311

7. Lobel, S, Paulowitsch, B, Schuppan, T 2016, ‘Intermediaries in the public sector and the role of information technology’, Information Polity: The International Journal of Government & Democracy in the Information Age, vol. 21, no. 4, pp. 335-346, 10.3233/IP-160387

8. Woojung, C, Taylor, S 2016, ‘ The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis’, Journal of Marketing, vol. 80, no. 1, pp. 47-64, 10.1509/jm.14.0057

9. Yiling, Z 2016, ‘Customer Satisfaction and Equity Mispricing’, Journal of Accouting & Fianance (2158-3625) , vol. 16, no. 3, pp. 11-24.