The market research process using statistical analysisMUST HAVE SPSS SOFTWARE Writing Requirements:1. Each COMPONENT must adhere to ALL APA (6th ed.) writing standards. Students are encouraged to use

File: /home/www -pspp/input/20828950cd8a234be3db32516e6c2523.sav Label: No label. Created: 03 Feb 17 13:41:13 by GNU pspp 0.8.0 -g0cd715 - x86_64 -w64 - ming Integer Format: Little Endian Real Format: IEEE 754 LE. Variables: 27 Cases: 200 Type: SPSS System File Weight: Not weighted. Compression: SAV Encoding: CP1252 Variable Description Position ═════════════════════════════════════════════════ ═══════════════════════════ id Label: ID 1 Format: F4.0 Measure: Nominal Role: Input Display Alignment: Center Display Width: 8 x_1 Label: Regul arly purchased new cars 2 Format: F4.0 Measure: Nominal Role: Input Display Alignment: Center Display Width: 8 x_2 Label: Purchased a new car within the past three years 3 Format: F4.0 Measure: Nominal Role: Input Display Alignment: Center Display Width: 8 x_3 Label: Gross annual income $50,000 or more? 4 Format: F4.0 Measure: Nominal Role: Input Display Alignment: Center Display Width: 8 x_4 Label: Which automobile are you most familiar with? 5 Format: F4.0 Measure: Nominal Role: Input Di splay Alignment: Center Display Width: 8 x1 Label: X1 -- Large Selection 6 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬──────────────────── ╮ │Value│Label │ ├─────┼────────────────────┤ │ 1│Not Important at All│ │ 7│Very Important │ ╰─────┴──────────────────── ╯ Variable Description Position ════════════════════════════════════════════════════════════════════════════ x2 Label: X2 -- Competent Sales Team (Dealership) 7 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬──────────────────── ╮ │Value│Label │ ├─────┼────────────────────┤ │ 1│Not Important at All│ │ 7│Very Import ant │ ╰─────┴──────────────────── ╯ x3 Label: X3 -- Overall Car Quality 8 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬──────────────────── ╮ │Value│Label │ ├─────┼────────────────────┤ │ 1│Not Important at All│ │ 7│Very Important │ ╰─────┴──────────────────── ╯ x4 Label: X4 -- Speed o f Service During Repair/Warranty Work 9 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬──────────────────── ╮ │Value│Label │ ├─────┼────────────────────┤ │ 1│Not Important at All│ │ 7│Very Important │ ╰─────┴──────────────────── ╯ x5 Label: X5 -- Atmosphere of Dealership 10 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬──────────────────── ╮ │Value│Label │ ├─────┼────────────────────┤ │ 1│Not Important at All│ │ 7│Very Important │ ╰─────┴──────────────────── ╯ Variable Description Position ════════════════════════════════════════════════════════════════════════════ x6 Label: X6 -- Reasonab le Prices 11 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬──────────────────── ╮ │Value│Label │ ├─────┼────────────────────┤ │ 1│Not Important at All│ │ 7│Very Important │ ╰─────┴──────────────────── ╯ x7 Label: X7 -- Large Selection 12 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬───────────────── ╮ │Value│Label │ ├─────┼─────────────────┤ │ 1│Strongly Disagree│ │ 7│St rongly Agree │ ╰─────┴───────────────── ╯ x8 Label: X8 -- Competent sales team (Dealership) 13 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬───────────────── ╮ │Value│Label │ ├─────┼─────────────────┤ │ 1│Strongly Disagree│ │ 7│Strongly Agree │ ╰─────┴───────────────── ╯ x9 Label: X9 -- Overall Car Quality 14 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬───────────────── ╮ │Value│Label │ ├─────┼──────── ─────────┤ │ 1│Strongly Disagree│ │ 7│Strongly Agree │ ╰─────┴───────────────── ╯ Variable Description Position ══════════════════════════════════════════════════════════════ ══════════════ x10 Label: X10 -- Speed of Service during repair/warranty work 15 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬───────────────── ╮ │Value│Label │ ├─────┼─────────────────┤ │ 1│Strongly Disagree│ │ 7│Strongly Agree │ ╰─────┴───────────────── ╯ x11 Label: X11 -- Atmospher of Dealership 16 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬───────────────── ╮ │Value│Label │ ├─────┼─────────────────┤ │ 1│Strongly Disagree│ │ 7│Strongly Agree │ ╰─────┴───────────────── ╯ x12 Label: X12 -- Reasonable Prices 17 Format: F4.0 Measure: Scale Role: Input Display Alignment: Cent er Display Width: 8 ╭─────┬───────────────── ╮ │Value│Label │ ├─────┼─────────────────┤ │ 1│Strongly Disagree│ │ 7│Strongly Agree │ ╰─────┴───────────────── ╯ x13 Label: X13 -- Satisfaction 18 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬──────────────────── ╮ │Value│L abel │ ├─────┼────────────────────┤ │ 1│Not Satisfied at All│ │ 7│Very Satisfied │ ╰─────┴──────────────────── ╯ Variable Description Position ═════ ═══════════════════════════════════════════════════════════════════════ x14 Label: X14 -- Likely to Return 19 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭─────┬────────────────────────── ╮ │Value│Label │ ├─────┼──────────────────────────┤ │ 1│Definitely Will Not Return│ │ 7│Definitely Will Return │ ╰─────┴────────────────────────── ╯ x15 Label: X15 -- Likely to Recommend 20 Format: F4.0 Measure: Scale Role: Input Display Alignment: Center Display Width: 8 ╭───── ┬───────────────────────────── ╮ │Value│Label │ ├─────┼─────────────────────────────┤ │ 1│Definitely Will Not Recommend│ │ 7│Definitely Will Recommend │ ╰─────┴──────────────────── ───────── ╯ x16 Label: X16 -- How often do you dine at ____? 21 Format: F8.0 Measure: Ordinal Role: Input Display Alignment: Center Display Width: 8 ╭─────┬───────────────────── ──────────────────── ╮ │Value│Label │ ├─────┼─────────────────────────────────────────┤ │ 1│Occasionally (less than once a month) │ │ 2│Frequently (1 -3 times a month) │ │ 3│Very Frequently (4 or more times a month)│ ╰─────┴───────────────────────────────────────── ╯ x17 Label: X17 -- Number of Children at Home 22 Format: F4.0 Measure: Ordinal Ro le: Input Display Alignment: Center Display Width: 8 ╭─────┬────────────────────────── ╮ │Value│Label │ ├─────┼──────────────────────────┤ │ 1│No Children at Home │ │ 2│1 -2 Children at Home │ │ 3│3 or More Children at Home│ ╰─────┴────────────────────────── ╯ Variable Description Position ══════════════════════════════════════════════════════ ══════════════════════ x18 Label: X18 -- Recall of a Particular Restaurants Ads 23 Format: F4.0 Measure: Nominal Role: Input Display Alignment: Center Display Width: 8 ╭─────┬───────────────── ╮ │Value│Label │ ├─────┼─────────────────┤ │ 0│Do Not Recall Ads│ │ 1│Recall Ads │ ╰─────┴───────────────── ╯ x19 Label: X19 -- Gender 24 Format: F4.0 Measure: Nominal Role: Input Display Alignment: Center Display Width: 8 ╭─────┬─────── ╮ │Value│Label │ ├─────┼───────┤ │ 0│Males │ │ 1│Females│ ╰─────┴─────── ╯ x20 Label: X20 -- Age 25 Format: F4.0 Measure: Ordinal Role: Input Display Alignment: Center Display Width: 8 ╭─────┬─────────── ╮ │Value│Label │ ├─────┼───────────┤ │ 1│18 - 25 │ │ 2│26 - 34 │ │ 3│35 - 49 │ │ 4│50 - 59 │ │ 5│60 and Over│ ╰─────┴─────────── ╯ x21 Label: X21 -- Income 26 Format: F4.0 Measure: Ordinal Role: Input Display Alignment: Center Display Width: 8 ╭─────┬──────────── ─────── ╮ │Value│Label │ ├─────┼───────────────────┤ │ 1│$20,000 -- $35,000 │ │ 2│$35,001 -- $50,000 │ │ 3│$50,001 -- $75,000 │ │ 4│$75,001 -- $100,000│ │ 5│More than $100,000 │ ╰─────┴─────────────────── ╯ Variable Description Position ════════════════════════════════════════════════════════════════════════════ x22 Label: X22 -- Competitor Most Familiar With 27 Format: F4.0 Measure: Nominal Role: Input Display Alignment: Center Display Width: 8 ╭─────┬────── ╮ │Value│Label │ ├─────┼──────┤ │ 1│Nissan│ │ 2│VW │ │ 3│Toyota│ ╰─────┴────── ╯