QUESTION

# The market research process using statistical analysisMUST HAVE SPSS SOFTWARE Writing Requirements:1. Each COMPONENT must adhere to ALL APA (6th ed.) writing standards. Students are encouraged to use

The market research process using statistical analysis

MUST HAVE SPSS SOFTWARE

Writing Requirements:1. Each COMPONENT must adhere to ALL APA (6th ed.) writing standards. Students are encouraged to use the page template provided at the bottom of this page. 2. The CMP builds on the previous week's work.  Therefore, Wk. 2 must contain Wk. 1 and 2; Wk. 3 must contain Wk.'s 1, 2 and 3 etc.

Specific Instructions for this week:

Recommendation to complete the Wk 2 Quiz BEFORE working on this component.Dataset for the statistical software SPSS or PSPP: MKT463 Statistical Quiz Data Set(1).sav

1. Once you open the data set, you should consider changing the listed questions to fit your specific recommendations:

When changing the questions, be sure:X1 and X7 are stated the same. X2 and X8 are stated the same. X3 and X9 are stated the same.X4 and X10 are stated the same. X:22 list your company and two competitors

Determine a minimum of three questions you want to analyze and run an ANOVA. Report your findings by copying and pasting the tables from SPSS or PSPP.Be sure to explain the significance of your findings.

*Tables should include:1. Table showing the mean scores for each question.2. Table showing how consumers ranked the importance of the questions (determined by ranking the means of each question).3. Table showing how your company ranked (compared with the competition) for each question.

*** I HAVE THE DATA SETS SAVED AS AN .SAV FILE TO BE USED WITH SPSS SPFTWARE***  The file is not supported as an attachement for this site, I can email you the file.  Attached is a translated document with the file info included.

Files: Data Sets.pdf
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