- Subject: Customer Relationship Management - The recommended textbook for the subject: A Practical Approach (6th Edition) - 978-0-13-274239-9 (ONLY CHAPTER 10 FOR THIS ASSIGNMENT). - The assignment s

- Subject: Customer Relationship Management

- The recommended textbook for the subject: A Practical Approach (6th Edition) - 978-0-13-274239-9 (ONLY CHAPTER 10 FOR THIS ASSIGNMENT).

- The assignment should follow the APA Guidelines. 

- Answer the following essay questions:

1. Go to pages 148 in the textbook to study the Challenge to “Write Your Own Philosophy of Customer Service.” In essay format of a minimum of 750 words document, provide your response for the following questions:

     A. Prepare your philosophy of customer service in written form.

     B. Invent a name for your company and product line. Remember, your philosophy is completely your own. You may include specific definitions and ideas that were discussed in this module, but it should include other specifics as to why you believe what you do.

     C. Find one outside resource on the Internet to substantiate your position and cite it.

     D. Conducting your own research, find a company and explain what you think its customer retention strategy is.

2. What do you think is the best way to measure retention and customer satisfaction, and why?