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QUESTION
(1) You are in charge of launching a new marketing textbook for an overview course in marketing geared towards MBA students. Outline a launch plan...
(1)Â You are in charge of launching a new marketing textbook for an overview course in marketing geared towards MBA students. Outline a launch plan for this product. Be sure to include the segments you would target, the messaging for each, and the media. You can assume you have an unlimited budget.
