* Critically evaluate the role of semiotics in the construction of marketing communications.* Discuss the role of brands in consumers' lives.* To what extent are marketing communications managers crea

* Critically evaluate the role of semiotics in the construction of marketing communications.

* Discuss the role of brands in consumers' lives.

* To what extent are marketing communications managers creative? Discuss.

* Does subliminal advertising exist? Discuss.

* By referring to an example of your choice, discuss the role that meaning plays in the context of celebrity endorsement.

* Discuss the ethical concerns surrounding marketing communications.