(Emerging Market Strategy of Toyota and Mabe: Learning to be a Multinational)

You are required to read the two cases (Emerging Market Strategy of Toyota and Mabe: Learning to be a Multinational) carefully. Then, please highlight each of the two cases in a one-page summary (single-spaced, approximately 525 words), respectively. The case preparation is an integral part of our discussion in the class.

1. Emerging Market Strategy of Toyota (pp. 129- 144);

2. Mabe: Learning to be a Multinational (pp. 145- 159)

Thank you!