For this case study please read the article below concerning vendor-managed inventory (VMI) and the Bull Whip Effect (BWE).Ravichandran, N. (2008). Managing bullwhip effect: Two case studies, Journa

 For this case study please read the article below concerning vendor-managed inventory (VMI) and the Bull Whip Effect (BWE).

Ravichandran, N. (2008). Managing bullwhip effect: Two case studies, Journal of Advances in Management Research, 5(II).

Abstract:

Purpose: The purpose of this paper is to present two examples based  on real life experiences where the Bullwhip effect (BWE) in supply chain  is considerably reduced. Both examples relate to the consumer durables  industry in India.

Design/methodology/approach: The first example uses enterprise  resource planning and vendor managed inventory as tools to reduce the  BWE. The second example uses a modification of the classical inventory  control policies to eliminate BWE.

Research limitations/implications: This paper could initiate research  in an area which would help supply chain researchers and managers to  understand why some companies are able to contain BWE and others are  not.

Findings: Based on these two empirical case studies, the paper argues  that managing BWE is a strategic initiative by organization and the  best approach is a combination of several tactical initiatives.

Originality/value: This paper briefly summarizes the managerial  approaches to tame BWE in two different contexts. The two examples have  some similarities, differences and offer unique insights related to  managing BWE.

Keywords: India, Supply chain management, Demand management, Consumer durables

Then in a 5- to 6-page paper discussing this question. Be sure to use additional articles and resources to support your arguments.

Is VMI a valid method for reducing the BWE? How does it compare to  other inventory management methods for reducing the BWE? What  conclusions can you draw?

The paper should be 5–6 pages in length and have a cover sheet  and a reference page. Clarity of presentation is important, as well as  your ability to cover the topic in a succinct, organized manner with research to back up your points. 

Use at least 3 different sources of  information and annotate your sources of information appropriately on  your references page and within the text as necessary.