"Game Theory and Segmentation" Please respond to the following: Read the article titled “Game Theory” at http://www.econlib.org/library/Enc1/GameTheory.html. In the article, the authors discussed a c

"Game Theory  and Segmentation" Please respond to the following:

• Read the article titled “Game Theory” at http://www.econlib.org/library/Enc1/GameTheory.html. In the article, the authors discussed a classic case of game theory (zero-sum games) of the Prisoner’s Dilemma (PD). There are many variations of this game in use. Suggest the manner in which organizations could apply PD to their business’ strategy formulation. Provide support for your response.
•  Internet to research two to three (2-3) articles on the North American automobile and its market segments. Next, analyze the key ways that segmentation provides a competitive advantage or disadvantage to the North American automobile. Provide a rationale for your response.