"It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard of their own interest.

"It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard of their own interest. We address ourselves not to their humanity, but to their self-love, and never talk to them of our necessities, but of their advantage." Sometimes self-interested behavior in markets do not contribute to broader social objectives Example: Should I burn my leaves or haul them into the woods?