@Ivay \ Publishing W13355 SAWGHYN GUITARS: CAN AN lVZ'iLIII BUSINESS LEARN HEW TRICKS?

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@Ivay \ Publishing W13355 SAWGHYN GUITARS: CAN AN lVZ‘iLIII BUSINESS LEARN HEW TRICKS? Meredith Woodwark end Matthew Wig mots this cessI solely to provide metaoel'lbr arm .iacuaaion. The authors do not intend toit‘ustrate either effective or ineffective handling ofa managerial situation. The authors mey have disgiosad certain names and other idantlfisi'ig infoimefion to protect confidentiality. This permeation mayr not be transmitted. photocopied. digitized or otherwise rapmduoad in any form or by any means WM .tnapan-mission oftna com-right holder. Reproduction otthis materiai is not covered tl'fldfll' adnorization by eny reproduction nyntsorganization. To order copies or request permission to reproduce materials. contact his]; Harem-r9. hay Business School. Wes-femUniversity, London, Untario. Canada, NEG 0N1: ft} 519.531.3253; re} cwsaalfliueyce; w‘wwihreycesaamm. Go ' t92fi'13 Richard School of Business Foundation IIreiI'sioi'i: 2014—11-13 “So . . . this is it. 1|I.‘I.I"I'1at do you think?" Peter Sawchyrt hesitanlly asked his family as they surveyed the vacant commercial space available for rent in the warehouse district of downtown Regina, Saskatchewan.[t was December 14, lfll ], and his children were all home for Christmas. As the sole proprietor of Sawchyn Guitars, makers of fine handmade guitars and mandolins, Sawchyn had decided to ask for hisfamily's input regarding the move he and his wife were considering, which would uproot his 40-year-old business from its home on the second floor of their backde garage to this spacious, open and surmy newlocation on one of the city's main streets. Although Sawchyn had been quietly contemplating such a move for several years, this space was the first he had seen that had the right combination of a great location, awelcoming feel, just the right size and an affordable price. Finding the space had made him aware that it might actually be possible to realise his vision of his business as a hill-service haven for the local guitarand mandolin musical corrununity. Knowing how unexpected such a move would be for the 5?-year—old lifelong entrepreneur, he 1Insists anxious to hear what his family thought ofsuch a sin-prising — and risky —idea. If Sawchyn was really serious about this opportunity, he knew he would need to act quickly to lease the space and update his business model. SAWGHYH GIMME Looking over the empty warehouse space with his family, Sawchyn reflected on the unplanned route hehad taken to arrive at this point. 1|With an interest and aptitude for woodworking but no formal training ininstrument-making, Sawchyn had begILu'i by repairing instruments when he was a teenager and had builthis first instrument from scratch, a dulcimer, more than 41] years earlier. He had spent many years studying the design and construction of great instruments to learn about the construction characteristicsthat resulted in particular acoustic qualities. Today, he was the proud maker of instmments for many of Regina's most recognized musicians who played his instruments all over the world, including CanadianMusic Hall of Farrier and six-time Juno Award—winner Colin James and two ofCanada's most acclaimed finger-style guitarists, Joel Fafard and Bob Evans, winner of the LLB. National Fingerstyle GuitarChampionship. His custom instruments had been in demand internationally for the better part of threeldecades due to his focus on sound quality and craftsmanship. Not bad, he thought, for a business builtfrom raw talent, perseverance and a keen interest in folk music and operated out of his backyard shop. 1of13