McDonald’s operates globally. Visit the company's websites and also search for other resources and perform a SWOT analysis on the company's internal factors (so, just the strengths and weaknesses fo

McDonald’s operates globally. Visit the company's websites and also search for other resources and perform a SWOT analysis on the company's internal factors (so, just the strengths and weaknesses for now). Important: Do not search for or use an already-performed SWOT analysis. The point of the assignment is for you to think about and analyze the company. Your response must include at least one reference about the company. Post a response to Discussion Topic by Saturday midnight East Coast US time. Websites:

https://www.mcdonalds.com
http://corporate.mcdonalds.com/mcd.html
http://www.slate.com/articles/life/food/2009/06/how_mcdonalds_conquered_france.html

Developing strategy through internal analysis. (2010). In Principles of management. Minneapolis, MN: University of Minnesota Libraries Publishing. Retrieved from http://open.lib.umn.edu/principlesmanagement/chapter/5-6-developing-strategy-through-internal-analysis/
Seidl, D. (2008). Value chains. In S. R. Clegg & J. R. Bailey (Eds.), International encyclopedia of organization studies (Vol. 4, pp. 1600-1601). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781412956246.n551 Retrieved from http://sk.sagepub.com.ezproxy.umuc.edu/reference/organization/n551.xml
The resource-based view. (31 May 2016). In Boundless management. Retrieved from https://courses.lumenlearning.com/boundless-management/chapter/internal-analysis-inputs-to-strategy/
Jurevicius, O. (2013, October 14). Resource based view. Strategic Management Insight. Retrieved from https://www.strategicmanagementinsight.com/topics/resource-based-view.html

Supplementary Materials:

From the UMUC library: (Note: You must search for these articles in the UMUC library. In the case of video links in the UMUC library, exact directions are given on how to find the video.)

Hergert, M., & Morris, D. (1989). Accounting data for value chain analysis. Strategic Management Journal, 10(2). 175-188.

Other supplementary materials:

Jurevicius, O. (2013, April 25). Value chain analysis. Strategic Management Insight. Retrieved from https://www.strategicmanagementinsight.com/tools/value-chain-analysis.html

Resource. (2016). Businessdictionary.com. Retrieved from http://www.businessdictionary.com/definition/resource.html

SWOT analysis: strengths, weaknesses, opportunities, and threats: tools. (2016). Community toolbox. Retrieved from http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/swot-analysis/tools