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Media markets saturate consumers with a plethora of advertisements, especially for pharmaceuticals (prescription and over the counter). However, consumers oftentimes have difficulty understanding the
Media markets saturate consumers with a plethora of advertisements, especially for pharmaceuticals (prescription and over the counter). However, consumers oftentimes have difficulty understanding the intention of these advertisements. Find two Internet, two print, and two media advertisements (television or radio) for medications (either prescription or OTC), and analyze each advertisement on the following points:
- Define the target market for the advertisement.
- Describe the underlying message that the advertisement is communicating.
- Explain the assumptions that the advertisement is based on.
- Discuss how the advertisement addresses cost, benefits, and side effects.
From your research, what can you conclude about the advertising methodology that the pharmaceutical industry directs at consumers?
