**No more than 200 words** Seems that almost anything and everything in sports can be sponsored.

**No more than 200 words**Seems that almost anything and everything in sports can be sponsored. Please pick a sponsorship, big or small, that you feel does a good job of aligning the brand with the sports property. That is, one that you feel makes sense considering the company does and the audience that it is trying to reach via sponsorship. For example, American Express has been a longtime sponsor of the U.S. Open tennis championship. This makes sense as the company wants to connect with a large audience on TV and at the event, an audience made up of on average, higher earning and higher spending individuals. Are there deals out there that you question in that you can't see how the company or the sports property benefit from the partnership? Finally, you can also speak to whether you think there are too many deals? Are they intruding on the game or are they necessary to support the overall business of sports?

For this part I would like to consider the example of Nike. While Nike has become a major partof American culture, there is international strength in the Nike brand. Nike spends millions on...