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QUESTION

 Read the class material and the chapters 1-6 of the prescribed book for the class to complete the homework: The Guide to the Product Management and Marketing Body of Knowledge, by Greg Geracie, Steve

 Read the class material and the chapters 1-6 of the prescribed book for the class to complete the homework: The Guide to the Product Management and Marketing Body of Knowledge, by Greg Geracie, Steven D. Eppinger 

  1. What are the differences between the roles of the Product Manager, the Product Marketing Manager and the General Manager in an organization?
  2.  Draw Sigmoid Curve. On the same curve, plot the steps that are upstream and downstream in a product life-cycle. Explain your response.
  3. What is the difference between the Waterfall and Agile development methods, and when/why would firms choose one over the other?
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