"The mobile phone market is a very competitive market currently. This has been the case since the demand for mobile phones has really grown.

"The mobile phone market is a very competitive market currently. This has been the case since the demand for mobile phones has really grown. To counter this, many companies have come up to supply and meet the high demand. The sector requires a large amount of capital to venture into (Bosomworth, 2013). In addition, for a startup, one would need much capital to market and penetrate into the already saturated market. With the $10 million cash, one has to be wise and invest the same in projects that will bring about enough cash that will enhance a successful venture. Enough cash will be supported by a wise investment decision.

The best investment to undertake is one of purchasing the zero coupon bonds. These bonds are usually expensive at the beginning of their purchase. However, as the bonds approach their maturity, their purchase price is usually low but have a high value. The zero coupon bonds are different from the coupon bonds which attract an interest to the holders each year. The coupon bonds attract more cash to the investor at the maturity of the bonds which would even double up the $10million that had been invested. As a matter of fact, they are far much better to raise a huge amount of money over a reasonable amount of time (Paczkowski, & Weaver, 2014). The good thing with the zero coupon bonds is that the probability of their failure or loss in value is almost value. The investor is hence assured of the returns even under risks. In addition to the bonds, the investor would consider investing in a portfolio of the bonds and the blue chip stocks. Even though the portfolio may not double in a year, it would eventually lead to better returns in reasonable time.

As per the research, one would best suit the mobile business in Beijing, China. In this case, one would set the factory for the production of the phones in china for the suitability of the country in terms of raw materials (OâNeill, 2014). China is reach in raw materials that are used to produce mobile phones and this would save the investment the costs of transporting the materials to other countries. Setting the headquarters in the same country would enhance an easy coordination of the work on the ground and the work in the offices. I would locate offices in various countries that I would want to concentrate on their markets. I would set most offices of the all over the world to ensure that research is done and that customer information is presented as it is on the ground. Money should be invested in China to start the company. Initially there will be one location in china to produce and assemble the mobile phones and focus market will be South Asia and Africa. In main factory there will be more production workers who will produce the mobile phone. Most of the workers will be from China and only top level production managers will be hired from global manpower sources. Sales personnel and managers should be work in the focus area. In the beginning channel of distribution will be through Amazon only so promotion will be more in social media and cyberspace. Only few managers and sizeable sales personnel will appoint to oversees the product and market. Areas of operation will be different countries with diverse culture so to handle this challenges the company will strife to balance it. There will be pluralist cultural establishment with recognition and respect of all cultures. To boost the morale of local employees, local festival will be celebrated with once in a month local food and dress will be necessity for all employees. Greetings by local practice and language should be used to win the heart of local people. A sense of belongingness will be promoted. Local hiring will be done through local recruitment process, employment agency, through local schools and colleges. Their pay will be commensurate with their skills and industry standard. National hiring should be done by searching the prospective candidates through job portals, contacts etc. Their pay will also according to skills and industry standard.â

1. Last week you decided on how/where to invest money to get your new mobile phone company started and staffing (all listed above). You must now do a complete analysis of the mobile phone market. Who are the key players? Create a list of companies in priority order based upon sales. What are the key strengths and unique selling propositions (USPâs) of each of your competitors? What will be your companyâs strategy to compete in this highly competitive field?