****VAL- HOTEL/RESORT & ACCOM. MGT. THM-307**** UP TO 11/2/2025- ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN

 ****VAL- HOTEL/RESORT & ACCOM. MGT. THM-307****  

UP TO 11/2/2025-

***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!***** 

****** THIS ASSIGNMENT HAS 2 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED******

PART 1- Module 2 – DISCUSSION

Market Feasibility & Interval/Fractional Ownership Model

After studying Module 2: Lecture Materials & Resources, discuss the following:

1.     Describe the process and tools used to determine the market feasibility of a proposed resort development.

2.     Identify nine forms of resort ownership and explain reasons for the growing use of the interval/fractional ownership model.

Submission Instructions:

• The essay is to be clear and concise and scholars will lose points for improper grammar, punctuation, misspelling, and incorrect APA format.
• Your initial post should be at least 200 words, formatted and cited in current APA style with support from at least 2 academic sources. This assignment will be assessed through Turnitin AND NO AI USAGE IS ACCEPTABLE.

PART 2- Module 2- ASSIGNMENT

Resort Development Plan Phase 2: Resort Concept

Overview:

Remember… resort vacations and business meetings are not returnable—they represent an investment in time and emotion that can’t be replaced. As resort owners and managers, we have a professional obligation to disclose all of the relevant details about our property so that guests can make a fair judgment as to whether their expectations are going to be met through your resort.

Resort Concept is the most critical piece of your resort development plan because here is where you are shaping a product and/or service to the needs of a specific target market. To be successful, it’s important to think things through—make sure your resort offerings are creative, but logical for the audience you have selected. With a solid concept in place, the rest of your report will be able to flow smoothly and reinforce your exciting ideas.

Directions:

Design a front cover for your research proposal (you may continue to adjust your cover until the final submission - you will only be graded on it for the final submission.) Then, complete Phase 2 of your Research Development Plan, as outlined below. Be sure to justify your decisions using academic and professional literature where possible.

THE LINK FOR THE TEMPLATE/ AND THE ASSIGNMENT FROM WEEK 1 IS LISTED BELOW. PLEASE ADD TO IT BASED ON THE DIRECTIONS PROVIDED.

TEMPLATE LINK: https://www.mediafire.com/file/m5v6k19xkv2p5sc/VALERIE+FORREST-+MODULE+1-+ASSIGNMENT.pdf.docx/file

Phase 2: Resort Concept

A.    Resort Theme

·       Resort Type - Describe the type of resort you are developing (spa, seaside, fishing, ski, mega resort, urban, casino, or other type not listed here.)

·       Seasonality - Explain whether your resort is operational in winter, summer or both and why that makes sense.

B.    Resort Name/Image

·       Resort Name - How did you come up with the name? Does it have any symbolic meaning? Why is it a good choice for your resort theme and audience? What impression do you want the name to convey? (Fun, sophistication, exotic, rustic, family, etc.)

·       Resort Image - Paint a picture of the overall image you want your resort to project to your audience. Beyond your name, how will you make sure this image comes across? 

C.    Resort LocationProvide a general overview of the area in which your resort will be developed:

• Physical Location - city, state, country
• Justification for Location - Climate, remoteness? Suitable landscape/terrain? Nearby attractions? Accessibility? Any other reasons?

D.    Target Market (Potential Guests)Identify your potential customers and explain why this market segment is a good fit for your resort concept in terms of:

·       Geographics

·       Demographics

·       Socio-economics

·       Psychographics

·       Behavior Patterns

·       Consumption Patterns

·       Consumer Predispositions

E.    Competitive Analysis

·       Key Competitors: Who are they and where are the located? (Try to identify real business if possible).

·       Competitor Comparison: Select at lease one key competitor and analyze their strengths and weaknesses in terms of:

• Facilities
• Services/Amenities
• Packages/Price Levels
• Any overlooked opportunities that you can capitalize on.

F.     Key Differentiators:Based on the competitor comparison you made above, explain what will set you apart from your competition in terms of facilities, services, and packages/pricing. What will draw your audience to YOUR resort - and away from your nearest competitors?

Module 2 Assignment: Resort Development Plan Project Proposal

Project Proposal Template: LINK BELOW

https://www.mediafire.com/file/m5v6k19xkv2p5sc/VALERIE+FORREST-+MODULE+1-+ASSIGNMENT.pdf.docx/file

Submission Requirements:

·       Review Module 1 Assignment for the full details of the term project. 

·       On Page 1, design a front cover. Include name of project, course name/code, your name, date. Be creative in your visual treatment of the front cover as this will boost your presentation grade in the final submission.

·       Start Phase 2 on a new page, with phase headings clearly labeled in a larger/bold font. Under each heading and subheading, explain concepts in complete sentences, supported by bulleted lists as appropriate.

·       This report employs a technical writing format.

·       No specific page requirement; focus on fulfilling the requirements specified in the Project Outline and the length will be appropriate for your content.

·       The paper should be formatted per current APA with 10-12 point font (you may chose a font if it is professional).

Submission Instructions:

·       The paper is to be clear and concise, and students will lose points for improper grammar, punctuation, and misspelling.

·       The paper should be formatted per current APA, citing as necessary, excluding the title, abstract, and references page.

·       This assignment will be assessed through Turnitin.