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//www.seyedkalali.com/wp-content/uploads/2016/10/Marketing-Strategy-Ferrel-Hartline.pdf in the link above, Marketing Strategy book, CASE 13 Zappos:
http://www.seyedkalali.com/wp-content/uploads/2016/10/Marketing-Strategy-Ferrel-Hartline.pdf
in the link above, Marketing Strategy book, CASE 13 Zappos: Delivering Happiness 451
the instructor asked me to do
1- an introduction about the case
2- Environmental/Context Analysis (Consists of 10 Factors )
A- 5 Micro factors (Internal - Suppliers - Competitors - Intermediate - Customers )
B- 5 Macro factors (Political - Legal - Economic - Social - Technological )
3- SWOT analysis for each factor (1 small paragraph for each factor )
can you help me out please ?
