You are the marketing director for a new company that is taking their product to market. Upper management wants to know how they might position this product relative to the competition. Assume they

 You are the marketing director for a new company that is taking their product to market. Upper management wants to know how they might position this product relative to the competition. Assume they have a basic understanding of perceptual maps. Your job is to create a perceptual map and report of your findings and recommendations to upper management. 3 to 5 pages should be the minimum you should be working towards.