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QUESTION
1- when making a decision using the availability heuristic consumers ignore what ?
1- when making a decision using the availability heuristic consumers ignore what ?
A- pace rate information
B- price
C- affect
D- incongruent information
E- attributes
2- variety. seeking is a means by which consumers choose a product under which condition
A - Cognitive high effort decision making
B- Affective low effort decision making
C - Affective high effort decision making
D - cognitive low effort decision making
