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1) a) if a company wastes money (fines, poor training, absenteeism) AND b) they suffer in sales (poor mktg, location) .
1) a) if a company wastes money (fines, poor training, absenteeism) AND b) they suffer in sales (poor mktg, location) ... 2) a) the strategic plan proposal includes cost savings (process improvement, human resource best practices) AND b) better marketing to reach segments (advertising, social media) ... 3) the result is a) savings and retaining cash resources and b) increased profits from sales ... SO MY QUESTION - what is the proper terminology? i thought both combined are considered "revenue growth" but a study buddy said they are actually "profit growth", what is the real terminology in financial terms for the two combined "reduced costs" and increased profits"?
