1. Adwords Tools: Select one of the Adwords Tools  you read about this week (choose one that hasn't already been discussed  by one of your peers) and describe what the tool is and how it may  be

1. Adwords Tools: Select one of the Adwords Tools  you read about this week (choose one that hasn't already been discussed  by one of your peers) and describe what the tool is and how it may  be beneficial.  Are there any shortcomings with this tool? What other  tools (either within our outside of Adwords) might be this be used in  conjunction with to maximize its value?

2. Question from your Reading: Think about your  reading and lectures this week and post one concept that you would like  to discuss further. Is there anything you need more clarification on? Is  there anything you have a question about, or would like to dive a  little deeper into?  Or, is there anything you found particularly  interesting and/or surprising?