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QUESTION

1. answer around 100/150 words What is the difference between reach and frequency? 2. 300 words, needs to have an Introduction/main body /conclusion. Discuss the role of research in public relations.

1. answer around 100/150 words

What is the difference between reach and frequency?

2. 300 words, needs to have an Introduction/main body /conclusion.

Discuss the role of research in public relations. How has online communication impacted public relations?

3. answer around 100/150 words

What types of media tend to be used in retail marketing communication?

4. 300 words, needs to have an Introduction/main body /conclusion.

What role does targeting, branding and positioning play in the development of message strategy? Evaluation is most useful when based on a model of advertising response. Why is that so? Finally, why are diagnostic research methods becoming more important?

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