1. Assume that you opened a restaurant in your hometown. Discuss whether you would prefer to keep your accounting records on a cash basis or an accrual basis. Explain how and why you selected one basi

1. Assume that you opened a restaurant in your hometown. Discuss whether you would prefer to keep your accounting records on a cash basis or an accrual basis. Explain how and why you selected one basis over the other. 

2. What is the marketing mix? Discuss how conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis helps a firm to develop its strategic plan. Think of a recent trip to the movies, the grocery store, or a department store. Brand placement and product promotion is constantly around us, so what have you recently spotted?