1. Define efficiency and effectiveness, and compare and contrast the two. Why is it important to focus on the effectiveness of a decision rather than focusing on the efficiency of making a decision?

1. Define efficiency and effectiveness, and compare and contrast the two. Why is it important to focus on the effectiveness of a decision rather than focusing on the efficiency of making a decision?

Your response must be at least 500 words in length.

2. Your company is considering opening a branch in India. List the typical activities in each phase of the decision (intelligence, design, choice, and implementation) of whether to open a branch in that location. Be sure to justify your answer.

Your response must be at least 500 words in length.