1. Do a quick segmentation of the instant soup market. 2. Come up with a new soup flavour. State which segment(s) you'll be targeting with it. What

1.   Do a quick segmentation of the instant soup market.

2.   Come up with a new soup flavour. State which segment(s) you'll be targeting with it. What will be the price of your soup?

3.   Explain the following elements of embodied product for your soup:

a.   Packaging

b.   Branding

4.   Taste the concept of your soup with peers/family.

5.   Plan a communications mix for your soup: where will it be promoted?

6.   Come up with a creative brief for an external agency to promote your soup.