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1. Do you think all companies should establish their own blogs? Why or why not?
1. Do you think all companies should establish their own blogs? Why or why not? Companies should create their own blogs. Schramm (2005) suggests that companies who want to address customer and employee perceptions can use blogs to shape their messages or pre-empt rumors. Controlling the message is one reason for blogging, but directing who receives the message is another reason a company may blog. Hatch (2010) quotes Sree Sreenivasan, a digital-media professor at the Columbia University Graduate School of Journalism as saying, “This [blogging] is a very effective way to get the word out -- not necessarily to millions of people, but to the right kind of people." A company blog should be updated often and based on established content guidelines (Greenleigh, 2010). According to Greenleigh (2010), “Your blog is a highly visible, externally facing extension of your brand, and it requires a measure of selectivity.”2. Do you think employees should be fired for what they say on their blogs? Employees should be aware of their employer’s employee blogging policy that outlines the boundaries and expectations for blogging. Based on established policies, an employee should expect to be fired for violations (Mathis and Jackson, 2008, p. 499).3. What are the advantages and disadvantages of using Wikis? According to Mathis and Jackson (2008), wikis provide an avenue for group editing of documents that can reduce the number of emails for a project. They note that the disadvantage of using wikis is that some people may have inside knowledge not meant for publication and others may plagiarize sources.
