1. Explain the relationship among data mining, text mining, and sentiment analysis. 2. In your own words, define text mining, and discuss its most popular applications. 3. What does it mean to induce

1. Explain the relationship among data mining, text mining, and sentiment analysis.

2. In your own words, define text mining, and discuss its most popular applications.

3. What does it mean to induce structure into text-based data? Discuss the alternative ways of inducing structure into them.

4. What is the role of NLP in text mining? Discuss the capabilities and limitations of NLP in the context of text mining.

Information:If Tito’s Handmade Vodka had to identify a single social media metric that most accurately reflects its mission, it would be engagement. Connecting with vodka lovers in an inclusive, authentic way is something Tito’s takes very seriously, and the brand’s social strategy reflects that vision.

Founded nearly two decades ago, Tito’s credits the advent of social media with playing an integral role in engaging fans and raising brand awareness. In an interview with Entrepreneur, founder Bert “Tito” Beveridge credited social media for enabling Tito’s to compete for shelf space with more established liquor brands. “Social media is a great platform for a word-of-mouth brand, because it’s not just about who has the biggest megaphone,” Beveridge told Entrepreneur.

As Tito’s has matured, the social team has remained true to the brand’s founding values and actively uses Twitter and Instagram to have one-on-one conversations and connect with brand enthusiasts. “We never viewed social media as another way to advertise,” said Katy Gelhausen, Web & social media coordinator. “We’re on social so our customers can talk to us.”Answer the two of the following question on the based above text:5. How can social media analytics be used in the consumer products industry?

6. What do you think are the key challenges, potential solutions, and probable results in applying social media analytics in consumer products and services firms?be sure to include an APA cover page and include at least two APA formatted references (and APA in-text citations) to support the work