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1) Horizontal Integration is a type of strategy pursued by a company in order to strengthen its position in the industry. 2) Within your Thompson (2020) text, read the Chapter 6 Assurance of Learning
1) Horizontal Integration is a type of strategy pursued by a company in order to strengthen its position in the industry.
2) Within your Thompson (2020) text, read the Chapter 6 Assurance of Learning Exercise #1 related to Live Nation (attached) (https://www.livenationentertainment.com/) Please go through the URL and also attached for Live Nation and respond to the following questions:
3) How has the Live Nation company used horizontal mergers and acquisitions to strengthen its competitive position? (please refer attached)
4) Are these moves primarily offensive or defensive? for Live Nation Please explain.
5) Has either Live Nation or Ticketmaster achieved any type of advantage based on the timing of its strategic moves?
6) Relate your response to each of the above to our coursework (Thompson text) from this week. Every above point should be related to attached horizontal strategies which is attached for the company Live Nation which is attached and also refer the URL for Live Nation
7) Submission Details:
8) Your analysis must be driven by facts, research, and data.
9) Your analysis should be 500 words or more.
10) Incorporate a minimum of at least one course and one non-course scholarly/peer reviewed source in your paper. All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, and proper in-text citations using APA guidelines. Need a good introduction, and conclusion which talks about the company and what we are writing and follow very single point as stated above and if any online books are used need full links as references