1.) How does the value of distribution channel functions change when they become internet-based?How might this change cause disintermediation?

1.) How does the value of distribution channel functions change when they become internet-based? How might this change cause disintermediation? If so, what might be the best practices that e-marketers should follow when dealing with the implementation of disintermediation?

2.) What is multi-channel marketing? Compare and contrast the approaches that at least two different companies/organizations take to managing multi-channel marketing.